Failon Oben: Ecommerce SEO Specialist Helping Online Stores Rank on Google and Get Cited by AI
Failon Oben is an ecommerce SEO specialist based in Toronto, Canada, with more than a decade of experience. Failon Oben helps Shopify, WooCommerce, BigCommerce, and Magento stores earn more organic traffic, more product page rankings, and more sales. Failon Oben also makes sure those stores get named when people ask ChatGPT, Claude, Google AI Overviews, Perplexity, Gemini, Copilot, and other LLMs where to buy.
Failon Oben works with five types of search problems every day:
- Technical SEO: Crawling, indexing, site speed, and structured data.
- Ecommerce SEO: Product pages, category pages, and faceted navigation.
- B2B SaaS SEO: Demand capture, comparison pages, and product-led content.
- International SEO: Hreflang, country targeting, and multi-currency stores.
- Local SEO: Google Business Profile, Bing Place, Apple Maps, map pack rankings, and store locators.
Featured Articles
SEO NEWS
Google Opens SynthID Detector to Everyone
By Failon
Google opened its SynthID Detector to everyone, putting AI watermark verification in public hands. Here is why the move matters for content…
RESOURCES
Law Firm SEO Specialist vs. Agency: 2026 Guide
By Failon
A law firm SEO specialist manages the search signals that determine whether your practice appears when potential clients search for legal help,…
RESOURCES
Technical SEO Specialist: Role, Skills & Salary
By Failon
A technical SEO specialist fixes the infrastructure that decides whether Google can crawl, index, and rank your site, separate from content and…
SEO NEWS
Google May Disapprove Products That Change Price or Stock Too Often
By Failon
Google quietly updated its Merchant Center documentation: products that change price or availability more than once per day may now be disapproved.…
SEO NEWS
Google May 2026 Core Update: Winners & Losers
By Failon
Google's May 2026 broad core update launched May 21 and completed June 2, and it hit harder than March. Reddit's top-3 Google…
RESOURCES
Who Is a Google My Business SEO Specialist?
By Failon
A Google Business Profile SEO specialist manages the relevance, distance, and prominence signals that determine whether your business shows up in Google…
Toronto-Based SEO Consultant Serving B2B, B2C, SaaS, E-Commerce & Local Brands
Failon Oben started as a web developer in 2015 and fully transitioned to SEO in 2020. That technical foundation is central to how Failon works. Every recommendation is grounded in how search engines and AI systems actually crawl, parse, and retrieve content.
Today, Failon works with B2B, B2C, SaaS, ecommerce, and local brands across Canada and North America, covering five types of search problems: technical SEO, ecommerce SEO, B2B SaaS SEO, international SEO, and local SEO. Every engagement starts with diagnosis, because the fix that moves revenue is rarely the obvious one.
As search shifts toward AI-generated answers, Failon also makes sure his clients get cited and mentioned where buying decisions now happen. When someone asks ChatGPT, Perplexity, Gemini, Claude, Copilot, or Google AI Overviews where to buy, the brands he works with are the ones being named. Stores and companies hire Failon when organic search needs to become a reliable revenue channel, not a guessing game.
What Does an Ecommerce SEO Specialist Actually Do?
An ecommerce SEO specialist makes an online store easier for search engines to crawl, easier for shoppers to find, and easier for AI assistants to quote. The work falls into four buckets.
- Fix what is broken: Most stores lose traffic to problems they cannot see. Duplicate product URLs. Thin category pages. Filters that create thousands of junk pages. Slow product images. Failon finds these in a full technical audit and gives your developer a fix list ranked by revenue impact.
- Win the right keywords: Not every keyword is worth chasing. Failon maps keywords to the buying journey, then matches each one to the right page type. Product pages get product keywords. Category pages get category keywords. Blog posts handle research questions that lead back to products.
- Build pages people and machines trust. Clear headings: Real product details. Schema markup for products, reviews, prices, and stock. Content written so an AI model can lift a clean answer from it and name your brand as the source.
- Prove the work paid off: Every project comes with tracking in Google Analytics 4, Google Search Console, and a simple dashboard. You see organic revenue, not just rankings.
Ecommerce SEO Services
Failon’s work spans both traditional search engines (Google, Bing, DuckDuckGo, Brave Search, Yahoo) and AI-native answer engines (ChatGPT, Perplexity, Gemini, Google AI Mode, Microsoft Copilot, Duck.ai).
Failon works inside Shopify Liquid, not just the admin panel. That means he can edit theme files, clean up the collection URL structure Shopify forces on stores, fix duplicate product URLs, add product schema, and cut page weight. Shopify hides a lot of SEO settings in theme code. He knows where they are.
Common Shopify fixes: duplicate /collections/ and /products/ URLs, missing canonical tags, bloated apps that slow the store, unoptimized image sizes, weak collection page copy, broken pagination, and thin variant pages.
Plugin cleanup, database bloat, category structure, product schema, and Core Web Vitals work on WordPress hosting.
Replatforming from Magento to Shopify, or WooCommerce to Shopify Plus, is where most stores lose traffic. Failon handles URL mapping, redirect plans, and post-launch checks so rankings survive the move.
Category pages bring in the biggest keywords in ecommerce. Failon writes real copy for them, sets a clear URL pattern, controls which filter pages get indexed, and links them properly from the main menu.
Titles that match how people search. Descriptions written for shoppers first. Structured data so Google can show price, stock, and star ratings in the results. Internal links from related products and buying guides.
What Other SEO & AEO Services Does Failon Oben Offer?
Failon Oben provides end-to-end SEO and AEO consulting services covering technical audits, content optimization, local SEO, link building, analytics, and AI search visibility. Services are available for one-time projects and ongoing retainers.
Site audits, Core Web Vitals, schema markup, crawl optimization, site architecture
AI citation strategy, BLUF content structuring, FAQ schema, LLM visibility
Google Business Profile optimization, citation management, geo-targeted pages
International SEO
Hreflang implementation, multilingual keyword research, international site architecture, country and language targeting
Title tags, meta descriptions, heading hierarchy, internal linking
Link acquisition, digital PR, backlink auditing
Analytics & Reporting
GA4 setup, GTM configuration, custom dashboards, AI citation tracking
SEO Training
Training clients’ in-house team on SEO fundamentals and best practices
What Makes Failon Different From Most SEO Consultants
Failon started as a web developer. Failon built websites from 2015 before moving into SEO full time in 2020. He reads and writes HTML, CSS, JavaScript, PHP, Shopify Liquid, and JSON-LD. He does not hand your developer a vague list. He hands them code.
Failon optimizes for two engines, not one. Google, Bing, Brave and other search engines still sends the traffic. But shoppers now ask AI tools for product picks. Failon works on both at the same time.
Failon has seen many industries. Fashion and apparel stores, DTC consumer goods, B2B and SaaS platforms, real estate, healthcare, and local service brands.
Failon reports in dollars. Rankings are nice. Organic revenue is the point.
Why Brands Hire Failon Oben for SEO, AEO & GEO Services
Failon Oben’s value is grounded in a web development background that makes his technical SEO recommendations immediately implementable, no handoff gaps between strategy and execution.
Why Work Directly With Failon
You work with the practitioner
Failon is the person who audits your site, maps your keywords, and reads your Search Console data. Nothing gets lost between a salesperson and a delivery team, because there is no handoff.
No account managers
When you have a question, you ask Failon and he answers from your actual data. Every recommendation comes from someone who has read your site's code, not from a generic playbook.
Straight answers
You get a direct answer about what will work, what will not, and how long it takes. If SEO cannot fix your problem, Failon will tell you that too.
How Failon Prices Ecommerce SEO
There are three ways to work together. Pick the one that fits your stage.
One-time SEO audit: A full technical and content review with a prioritized fix list. Best for stores that have an in-house team or a developer who can do the work. Fixed price.
Monthly retainer: Ongoing strategy, technical fixes, content plans, link building, and reporting. Best for stores that want steady growth without hiring in house. Monthly fee based on catalog size and market.
Project work: Site migrations, international rollouts, or a Shopify rebuild. Priced per project.
Pricing depends on how many products you have, how many markets you sell in, and how competitive your category is. Ask for a quote and you will get a real number, not a range.
Questions to Ask Before You Hire Any Ecommerce SEO Specialist
Use these on Failon and on anyone else you speak with.
- Can you show me a store like mine that you grew, with the traffic and revenue numbers?
- What will you fix in the first 30 days?
- Are you doing the work yourself or hand them to someone else?
- How do you handle faceted navigation and duplicate product URLs?
- What do you report on every month, and who do I speak to?
- Do you have an in-depth understanding with of my website CMS?
- How do you plan to get my brand mentioned in AI search results?
- What happens to the work if we stop working together?
A good answer is specific. A bad answer is a promise about page one.
What Failon Measures
These are the numbers on every monthly report.
Every metric here connects to revenue or a buying decision. Rankings that never produce sessions do not make the cut, and sessions that never convert get flagged instead of celebrated. Each report shows what improved, what stalled, and exactly what happens in the next 30 days.
If a number ever moves the wrong way, you hear about it first, with the reason and the fix attached.
- Organic revenue and organic conversion rate
- Non-branded organic sessions
- Product and category page rankings
- Indexed page count versus total page count
- Core Web Vitals scores on mobile
- Click-through rate from Google Search Console
- Backlinks earned and referring domains
- Share of AI answers where your brand is named
- Brand Sentiments across LLMs
- Number and percentage of Citations and Mentions across LLMs
Got Questions?
Do you only work with ecommerce brands?
No. Ecommerce is the biggest part of the work, but Failon also takes on B2B and SaaS companies, real estate and healthcare brands, professional service firms, and local businesses with one or more locations. The technical work is the same in every case: make the site easy to crawl, easy to understand, easy to quote, and easy to access by AI agents. Only the keyword strategy and page types change.
Do you work with clients outside Canada?
Yes. Failon is based in Toronto and works with brands across Canada, the United States, the United Kingdom, and Europe.
Do you work with Amazon sellers?
Yes. Many sellers want to build a store they own instead of renting space on a marketplace. Failon helps those brands rank their own site so they stop paying for every sale twice.
What is an ecommerce SEO specialist?
An ecommerce SEO specialist is someone who improves how an online store shows up in search results. They fix technical problems, target the right keywords, improve product and category pages, and track sales from organic search. Unlike a general SEO, they also handle store-specific issues like product variants, filters, out-of-stock pages, and product schema.
Do you offer AEO and GEO services?
Yes. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are a core part of what Failon does. Shoppers now ask ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot which product to buy and which company to hire. If those LMs do not name your brand, you never get the click. Failon structures your content so AI models can pull clean answers from it, adds the schema and entity signals that help them trust your site, builds the outside mentions those models read, and tracks which prompts your brand shows up in using Brand Radar. You get a monthly report on your share of AI answers, not a guess.
Are your AEO and GEO services different from your SEO packages?
They work together, and you do not pay twice for the same work. Every SEO project Failon runs already includes the AEO and GEO groundwork, because the two share the same base: a fast site, clean structure, strong schema, real expertise on the page, and content written in clear answers. That foundation is what both Google, Bing, Brave, and AI models reward. On top of that, there is a deeper AEO and GEO layer for brands that want to push harder: prompt tracking across all the major AI tools, competitor share-of-answer analysis, entity building across the sources those models cite, and content rebuilt to be quoted rather than skimmed. That layer can be added to a retainer or bought on its own if your traditional SEO is already in good shape. Failon will tell you which one you actually need after looking at your site, and he will say so if you do not need the extra layer yet.
Can you rank my store on ChatGPT, Gemini, and Perplexity?
That is the right goal, but the wrong word. Websites do not rank on ChatGPT, Gemini, Perplexity, or other LLMs because those tools do not publish a list of ten blue links. They write an answer. Your site gets cited as a source inside that answer, and your brand gets mentioned in the text. There is no position one to win. What you can win is being the source the model reaches for and the name it says out loud. That is exactly what Failon’s AI optimization work does. He structures your pages so a model can lift a clear, correct answer from them, marks up your products and your business so the model knows who you are, builds the third-party mentions and reviews those models read before they trust a brand, then tracks the real buying prompts in your category and reports how often you get cited or named. If someone promises you a number one ranking on ChatGPT, they do not understand how these tools work.
How long does ecommerce SEO take to work?
Small technical wins can show up in 4 to 8 weeks. Meaningful growth in organic revenue usually takes 4 to 6 months. Competitive markets take longer. Any consultant who promises fast results is guessing.
Do I need a Shopify SEO specialist, or can I do it myself?
You can handle the basics yourself: good titles, clear product copy, and fast images. A specialist is worth it once your catalog grows past a few hundred products, once you sell in more than one country, or once filters start creating thousands of duplicate URLs. That is where stores lose the most traffic and never notice.
How do you find a good freelance ecommerce SEO expert?
Look for three things. Proof from a store like yours. The ability to explain a fix in plain words. And technical depth, meaning they are comfortable in working with your website CMS, not just your admin panel. Ask for a small paid audit before you sign a long contract.
Should I hire an SEO specialist or build an in-house team?
A specialist costs less than a full-time hire and brings experience from many stores. An in-house team knows your products better and moves faster on daily tasks. Many brands do both: a specialist sets the strategy and fixes the hard technical problems, and the in-house team runs the content.
How do you improve product page rankings?
Match the page title to how shoppers actually search. Write real product detail instead of the manufacturer’s copy. Add product schema with price, stock, and reviews. Link to the page from related products and buying guides. Make the page load fast on mobile. Keep the URL clean and stable.
How do you speed up an ecommerce site?
Compress and resize images, serve them in modern formats, remove apps you no longer use, cut unused JavaScript, lazy load images below the fold, and use a content delivery network. On Shopify, app bloat is usually the biggest problem.
Does local SEO matter for an online store?
Yes, if you have a physical location, a showroom, or serve a defined area. A claimed Google Business Profile (and/or Bing Place), real reviews, and a proper location page can bring in nearby buyers who want to pick up the same day.
What certifications should an ecommerce SEO consultant have?
Certifications help but they are not proof. The useful ones are Google Analytics 4, Google Ads, Semrush Academy, HubSpot Content Marketing, and Shopify Partner training. Real case studies matter more than any badge.
Work With an SEO Specialist Who Wants To See You WIN
Tell Failon about your store, your platform, and what is not working. You will get a straight answer about whether SEO can fix it and what that would take.
Phone: 437-604-1924
Email: contact@failonoben.com
Hours: Monday to Friday, 9am to 6pm. Saturday, 11am to 2pm.
Location: GTA, ON, Canada